Thursday, July 10, 2008

... /// poster /// design document /// ...


Final Concept | 10-07-08

Concept Goal: "Affecting people with music in an interactive audiovisual environment".

Target audience: Curious people of the age of two and up who want to experiment and experience.

Persona’s: Daniel, age 3. Traveling with mother (46yrs) and big sister (12yrs). Daniel likes listening to music/sound and playing videogames. He also cartoons.
Michelle (18yrs) and Ali (21yrs) are a couple. They like to travel and find new experiences. They just got engaged so they still like to do everything together.
Eva (63rys) isn’t really that mobile anymore. She needs a walking stick to come around. Although her movement is restricted her mind isn’t. She used to dance when she was young and she would love to feel like moving again.

Concept: There is a dark room. Every time you will enter the room you will see colourful spots on the floor. An instrument will start playing when you step into one of the spots and the light gets brighter. For that reason you realize that it is activated. If someone is standing still or walking cautiously, the instrument will be monotonous and soft. But if the person starts to run or dance the instrument will get more variations, dynamics and louder.

When more people enter the room, more instruments are added. Every person in the room represents one instrument (with a maximum of 7 instruments). When you want to change your instrument you discard your instrument by calming down and standing still. The instrument will fade out. After not moving for 5 seconds your spot colour gets less bright and stops following you. Then you are free to choose a new instrument by moving into a new colourful spot.

The whole movements from the person, dancing in the room, will be sketched on the floor in their special instrument colour. By changing your moving style and speed you can influence the lines on the floor in particular the thickness of the line. You only leave a trail when you touch the ground. By jumping you make dots. It almost look like drawing with light, or even like calligraphy.

The movement also influence the lighting in the room, and the visuals projected on the walls. So the environment triggers the user to react, then the user will cause a change in the environment which in turn should trigger the user to change his/her behavior. People will be activated to explore their surrounding.

If you getting close enough to the walls you also have an effect on it and your colour will jump over to it. Blending colours are also possible, when two instruments cross their ways.

The action of each separate person is reflected in the environment. But the instruments and visuals are also working together to create music (an experience/emotion). Just like the lines of a poem are separate but still a whole.

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